1-Call Holiday Arrangements focuses on taking care of pets while their owners are away on holiday, giving them peace of mind that their four-legged friends are being taken care of. The result, was a forlorn cat and dog looking wistfully up as a plane (containing their owners) flies overhead.
As literal as the interpretation of the company’s purpose was, I think it works well, and the logo is still in use to this day.
The primary colours were lime green and purple, with black and white variations created too. Versions using the number one versus the word ‘one’ were also made too.